Web Usability:

You’ve invested a lot of time and money building your website, and even more money driving traffic there. But have you considered the impact on your profits if users find your website too difficult to use?

The inability for users to perform simple tasks like locating the checkout button after adding a product to their cart, opening an account, or joining a mailing list is more common than you think.

Indecipherable button icons, counter-intuitive payment and checkout processes, and poorly designed pages that load slowly are the direct cause of shopping cart abandonment as well as brand damage and lost revenue.

It’s not just small companies that have big usability problems. IBM recently reported that their online sales jumped 400% after they revamped their site in response to customer usability complaints.

And don’t think your site is free from usability issues just because you aren’t hearing complaints. Many users abandon a site in frustration without ever contacting the company to explain why.

We’re experts in usability issues. Of course, if you engage us to design and build your site from the ground up, you’ll automatically benefit from our years of usability engineering. We build usability into every site we create.

However, if you have an existing site with usability issues, we can make it better. In fact, if you own a web site and don’t know whether or not you have usability issues, we can find out.

Either way, you could be missing sales opportunities you never knew existed simply because a user tried to click “here” when they were supposed to click “there.”

Want to put an end to your site’s usability problems, or see if your site has hidden problems that visitors know about but you don’t? CLICK HERE to schedule your free, no obligation consultation.