Find out what simple 140 character messages can do for your website traffic

The latest social media giant that has people talking is Twitter. Instead of adding features to current social networking standards, Twitter is successful because of reducing them. Simplicity has never been this popular: With only the ability to post status messages limited to 140 characters, Twitter has revolutionized how people connect with each other- and how businesses connect with them.

Just how powerful is Twitter? Dell made over $1,000,000 in the last fiscal year from just sales alerts.

If you are the owner of a website looking to increase the traffic you get, Twitter just might do the trick for you. Within a matter of days, you can double- and even quadruple- your daily traffic. Promotion is essential to the success of businesses these days and with Twitter, you employ one of the most powerful internet marketing mediums available.

On Twitter, you can present and promote yourself with short status messages in answer to one powerful question: “What are you doing?” For a lot of its users the answer is “Picking a movie to watch tonight” or “Eating a burger.” But for businesses, it means telling people about what you are working on, what are your latest product offers and what events/plans are you organizing and brainstorming. Your answer to this question, known as a “tweet”, will now be viewed by everyone you have added on your profile.

Signing up for Twitter is quick, easy and free. After you create your profile, you can (and should) personalize it with clear and sufficiently detailed information about yourself. Don’t forget to include the link to your website in your profile details as your objective is to drive traffic to your website, not just your Twitter. You can also customize your profile’s appearance by changing the background and your profile picture (which you can set to your business logo).

Once your profile is created, you’re ready to “follow” people and assemble yourself a number of “followers” (who get added to your profile ready to view any messages you post). To get updates FROM people you need to go to their profiles and click on the “Follow” button- that way whenever they post a new message, you will be able to view it when you log on to your profile. Your objective, however, is to get lots of people to follow YOU. Most people automatically start following you when you follow them so that remains a good place to start. But an effective way to generate a huge number of followers is to look up your friends, colleagues and everyone you know on Twitter- this will bolster your networking and get people talking about you. Also, people you personally know are more likely to “retweet” your messages. This basically means that their followers get to see your message as well. Think of it as a chain reaction: You post a message, your followers read it and then retweet it. This results in THEIR followers reading the message who can then retweet it further. This is a perfect case of the effective online “word of mouth” campaign.

Utilizing the limited characters capacity in the best way is very impossible. Keep your tweets concise and choose sensory wording that presents your message in the most attractive way. Use your tweets to tell followers about new products you’re offering, any deals or discounts that are up for grabs and keep them updated on your plans and upcoming events. By including a link to your website in your tweets you set the wheels in motion for a huge surge in your website traffic.

With the right keywords, your tweets will also appear in the search results of people looking them up. For that to happen, you’ll need to keep your profile settings to “public”. Another really great benefit of using Twitter is its nifty little badges- which are widgets people can insert on their website that showcase their latest tweets.  This results in a lot of cross-platform promotion.

Twitter can help generate significant increases to your website’s traffic. Sign up today and start getting followed!

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The right way to expose your website to over 200 million people

Internet marketing mavens talk a lot about the power of social networking these days- and for good reason. Social networking websites like the ubiquitous Facebook have emerged as powerful promotional tools for businesses while providing members a platform for communication, entertainment and information sharing. Understanding the potential of Facebook for your business and exploiting it in the right way can drive huge amounts of traffic to your website. Like many other internet marketers, you can enjoy a surge in traffic with some simple Facebook activities.

Here is what you need to do to start using Facebook to your advantage:

• Create a profile and add your information to it
• Join networks
• Join relevant groups
• Start adding friends
• Update your feed with text messages, links, video clips and pictures
• Interact with your friends and other members
• Add widgets (Facebook applications)

Creating an interesting profile is really important. Whether you’re a freelancing individual or a business representative, your profile will be a reflection of you and what you’re about. That’s why it’s important to present yourself in the best possible way. Give clear and sufficiently detailed information about yourself and your business. Feel free to add links to your website and describe what you do. Always remember to talk about how you and your business can be of benefit to potential clients. Once your profile generates the right level of interest, your website will automatically see an increase in traffic.

Facebook works on connections. Members add friends to their profiles and the “friends” can see everything they post. After creating your profile you can join certain “networks”. You can then use those networks to search for people within them and send them friend requests. You can also start by “befriending” people you already know- colleagues, ex-classmates and friends. You can also join Facebook groups that are relevant to your line of business to find like-minded people and potential clients. Remember to keep your profile settings to “public” so that friends of friends and others can stumble across, and access, your profile.

To keep your friends updated and inform them of any new offers you are making professionally, there is a “feed” system you can use to leave messages and updates. You can tell them to find out more details on your website, hence, providing stimulus for a traffic increase.

Your feed appears on all your friends’ profiles when they log in to their accounts. So, hypothetically, if you have 500 friends, and you update your feed with a message including a link to your website, a description of it and/or an accompanying picture or video clip, your 500 friends will be able to see the message right from their profile when they log in. Clearly two things are of importance here: Having a lot of friends and regularly updating your feed.

A very effective way to make your profile interesting is the use of Facebook applications. You can attach any number of these fun little widgets to provide information about yourself in an appealing and attractive way. Apps like the ‘Marketplace’ and ‘Blog Friends’ widgets can be really useful to you. And if you use a combination of social networking sites, you can use some cross-posting apps to save time (for example, to publish the same message on your Facebook as well as Twitter).

Social networking websites like Facebook are emerging as essential marketing tools. Getting traffic to your website from your Facebook profile is becoming a dependable and successful technique. In today’s competitive scenario, it is imperative for your business to make use of this useful trend.

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