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How to get traffic to your website from twitter?

May 9th, 2010

Find out what simple 140 character messages can do for your website traffic

The latest social media giant that has people talking is Twitter. Instead of adding features to current social networking standards, Twitter is successful because of reducing them. Simplicity has never been this popular: With only the ability to post status messages limited to 140 characters, Twitter has revolutionized how people connect with each other- and how businesses connect with them.

Just how powerful is Twitter? Dell made over $1,000,000 in the last fiscal year from just sales alerts.

If you are the owner of a website looking to increase the traffic you get, Twitter just might do the trick for you. Within a matter of days, you can double- and even quadruple- your daily traffic. Promotion is essential to the success of businesses these days and with Twitter, you employ one of the most powerful internet marketing mediums available.

On Twitter, you can present and promote yourself with short status messages in answer to one powerful question: “What are you doing?” For a lot of its users the answer is “Picking a movie to watch tonight” or “Eating a burger.” But for businesses, it means telling people about what you are working on, what are your latest product offers and what events/plans are you organizing and brainstorming. Your answer to this question, known as a “tweet”, will now be viewed by everyone you have added on your profile.

Signing up for Twitter is quick, easy and free. After you create your profile, you can (and should) personalize it with clear and sufficiently detailed information about yourself. Don’t forget to include the link to your website in your profile details as your objective is to drive traffic to your website, not just your Twitter. You can also customize your profile’s appearance by changing the background and your profile picture (which you can set to your business logo).

Once your profile is created, you’re ready to “follow” people and assemble yourself a number of “followers” (who get added to your profile ready to view any messages you post). To get updates FROM people you need to go to their profiles and click on the “Follow” button- that way whenever they post a new message, you will be able to view it when you log on to your profile. Your objective, however, is to get lots of people to follow YOU. Most people automatically start following you when you follow them so that remains a good place to start. But an effective way to generate a huge number of followers is to look up your friends, colleagues and everyone you know on Twitter- this will bolster your networking and get people talking about you. Also, people you personally know are more likely to “retweet” your messages. This basically means that their followers get to see your message as well. Think of it as a chain reaction: You post a message, your followers read it and then retweet it. This results in THEIR followers reading the message who can then retweet it further. This is a perfect case of the effective online “word of mouth” campaign.

Utilizing the limited characters capacity in the best way is very impossible. Keep your tweets concise and choose sensory wording that presents your message in the most attractive way. Use your tweets to tell followers about new products you’re offering, any deals or discounts that are up for grabs and keep them updated on your plans and upcoming events. By including a link to your website in your tweets you set the wheels in motion for a huge surge in your website traffic.

With the right keywords, your tweets will also appear in the search results of people looking them up. For that to happen, you’ll need to keep your profile settings to “public”. Another really great benefit of using Twitter is its nifty little badges- which are widgets people can insert on their website that showcase their latest tweets.  This results in a lot of cross-platform promotion.

Twitter can help generate significant increases to your website’s traffic. Sign up today and start getting followed!

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The right way to expose your website to over 200 million people

April 16th, 2010

The right way to expose your website to over 200 million people

Internet marketing mavens talk a lot about the power of social networking these days- and for good reason. Social networking websites like the ubiquitous Facebook have emerged as powerful promotional tools for businesses while providing members a platform for communication, entertainment and information sharing. Understanding the potential of Facebook for your business and exploiting it in the right way can drive huge amounts of traffic to your website. Like many other internet marketers, you can enjoy a surge in traffic with some simple Facebook activities.

Here is what you need to do to start using Facebook to your advantage:

  • Create a profile and add your information to it
  • Join networks
  • Join relevant groups
  • Start adding friends
  • Update your feed with text messages, links, video clips and pictures
  • Interact with your friends and other members
  • Add widgets (Facebook applications)

Creating an interesting profile is really important. Whether you’re a freelancing individual or a business representative, your profile will be a reflection of you and what you’re about. That’s why it’s important to present yourself in the best possible way. Give clear and sufficiently detailed information about yourself and your business. Feel free to add links to your website and describe what you do. Always remember to talk about how you and your business can be of benefit to potential clients. Once your profile generates the right level of interest, your website will automatically see an increase in traffic.

Facebook works on connections. Members add friends to their profiles and the “friends” can see everything they post. After creating your profile you can join certain “networks”. You can then use those networks to search for people within them and send them friend requests. You can also start by “befriending” people you already know- colleagues, ex-classmates and friends. You can also join Facebook groups that are relevant to your line of business to find like-minded people and potential clients. Remember to keep your profile settings to “public” so that friends of friends and others can stumble across, and access, your profile.

To keep your friends updated and inform them of any new offers you are making professionally, there is a “feed” system you can use to leave messages and updates. You can tell them to find out more details on your website, hence, providing stimulus for a traffic increase.

Your feed appears on all your friends’ profiles when they log in to their accounts. So, hypothetically, if you have 500 friends, and you update your feed with a message including a link to your website, a description of it and/or an accompanying picture or video clip, your 500 friends will be able to see the message right from their profile when they log in. Clearly two things are of importance here: Having a lot of friends and regularly updating your feed.

A very effective way to make your profile interesting is the use of Facebook applications. You can attach any number of these fun little widgets to provide information about yourself in an appealing and attractive way. Apps like the ‘Marketplace’ and ‘Blog Friends’ widgets can be really useful to you. And if you use a combination of social networking sites, you can use some cross-posting apps to save time (for example, to publish the same message on your Facebook as well as Twitter).

Social networking websites like Facebook are emerging as essential marketing tools. Getting traffic to your website from your Facebook profile is becoming a dependable and successful technique. In today’s competitive scenario, it is imperative for your business to make use of this useful trend.

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Making the most of social bookmarking

April 16th, 2010

Making the most of social bookmarking

Social bookmarking is the human twist to the search engine. It is a way for thousands of internet users to share, search, organize and manage bookmarks of web resources. These resources can be interesting articles, infographics, funny pictures, informative videos and anything else that can be referenced online and shared with other users over social bookmarking websites.

The websites in question are popular hotspots like Digg, Reddit, Technorati, StumbleUpon and Del.icio.us among others. These websites receive thousands of hits and are ideal for exposing your business to a huge number of people. Readers use a voting and/or tagging system to rank and categorize listings. The more votes you get, the higher you place on the website. The right promotion (such as an article soft selling your website/business) could become so popular on a social bookmarking website that you could generate a huge amount of traffic to your website. Here’s an estimate: If your listing hits the front page of one of these websites, you can expect the visitors to your website increase by 20,000 and more. Sold yet? Read on for a few tips on how you can make this happen.

1) Create attention-grabbing headlines

First impressions are very important in every encounter. And readers on social bookmarking sites rarely show interest if that first impression- your headline- doesn’t interest them. Therefore, as good as your article maybe, it’s the headline you give it that will make or break it on websites like Digg. Here is an example that will show you the difference between an average headline, and a good headline that will encourage visitors to read what you’ve got to say:

Average Headline: Identifying your cognitive capabilities.

Good Headline: How to find out your intellectual strengths?

2) Write interesting and meaningful descriptions

So your headline has managed to generate interest. For readers to maintain that interest, the descriptions for your article- usually a couple of lines- will need to be interesting and representative of your articles. There is a trade-off between a really luring description and what your article really provides but it doesn’t have to be. Remember- if your content is good, it will rise to the top by itself. Sure, you can trick readers into visiting your website once by promising unrealistic (and untrue) benefits but you can forget repeat visitors this way- something that is really crucial to your success. So while you should work on writing an attractive description, refrain from outright lying.

3) Work on the content itself

The first paragraph is the third stage in capturing the attention of the readers. Start off with a bang and readers are sure to continue reading right till the end. And remember, if your content is good and you manage to get attention, that’s all you really need to make a splash on social bookmarking websites- and generate traffic to your own website.

Here are a few additional pointers that can help you in generating traffic from social bookmarking:

  • Time your submissions well- you should know when your target audience is awake and online.
  • Try to build your network- get friends and supporters to vote for your articles initially to give your submission notice.
  • Make sure the facts you cite and the grammar you utilize are virtually fault-less. Nothing says “unprofessional” like readers’ snide comments on your self-concocted “facts” and poor language skills.
  • Respond to the comments that your article gets to supplement long discussions and soft-sell your website.

Social bookmarking is becoming one of the leading promotional platforms for businesses and professionals. The right submissions to a social bookmarking website can help increase the traffic your website receives. With just a little work, you can increase the exposure your business gets and benefit from large-scale promotion.

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Do Follow and do not follow links

April 3rd, 2010

Building incoming links can help you boost search engine rankings. But note all links does not create incoming links to your website. Before spending time creating links in high PR site, it is worth while seeing the links are do follow links or do not follow links. Do not follow links does not help with any SEO but of course if the links are in high targeted sites it can help with increased traffic.

So if you are looking to create links for link building activity, we recommend that you download the firefox plugin NoDoFollow. This can save you sometime. With this plugin installed in your browser, by simple click of the mouse you can find out if  it is worth creating links in that website.

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Do You Need a Website For Your Business?

March 23rd, 2010

A viable business no longer has the option of not having a website. 

A website is crucial to any business, and can serve these purposes:

  • the centre for your online business
  • the online extension of your office space
  • a virtual brochure for your company
  • a sales lead generator
  • an information portal
  • an online shopping cart
  • an online payment option
  • business automation and more

Whatever the main purpose for your website, it is essential these days for any small or large business to have one.  The landscape for business owners, employees, customers and advertisers has changed, and not having a successful website means you are missing out on the opportunity to do business better, to greet a wider audience, and to keep your competitive edge.  Using your website as a tool to create and maintain a growing number of loyal customers is a goal of many businesses, which is why having an online marketing plan is crucial to any successful online business.

Click Here to download a free guide on creating an online marketing plan

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Some Important Tips of Web Development

March 19th, 2010

When you want to create you own website then hiring professionals is a gigantic task as you need to differentiate between the quality service providers and newbie. In order to develop an awesome website you need a unique idea regarding your website and secondly, your idea should be perceived well by the developer.

The IWEBBS-Toronto Web Development Company is a company of professionals with well versed developers, who not only develop your website but they also help develop your business goals and give new heights to your business. Some of the key points of IWEBBS which make them superior among their competitors are underlined below:

REQUIREMENT ANALYSIS:

This is the first and the most basic step for the development of any website. The IWEBBS make a SWOT requirement analysis in a very friendly manner by questionnaires, email letters, participating in interactive sessions, meetings etc… That covers all the details of the chosen project (i.e., concept).

PREPARING DOCUMENTATION:

IWEBBS creates a feasibility report after gathering the project requirements just to ensure that they can provide the excellent and 100% outcome as per client’s requirements.

WEB DESIGN:

After the completion of above mentioned process IWEBBS creates a unique web design synchronizing with the unique idea of client.

WEBSITE DEVELOPMENT & CODING:

This is the most important step for IWEBBS and for this step the IWEBBS has good engineers for coding and testing just for quality assurance.

DEPLOYMENT:

After completing the development process, IWEBBS shows the deliverable to the customer and deploys the website to make it live.

MAINTENANCE & UPDATING:

This is the final stage of the web development in which IWEBBS completes the final touching by mingling up all the latest features to make the website user-friendly.

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The role of website in todays world

March 17th, 2010

There are infinite fields in today’s world and due to excessive competitors in every field competition has become toughest. Considering this competition publicity is the one and only way to enhance your business and to compete with competitors. Couple of years ago the main publicity sources were flyers, brochures, banners, pamphlets and ad campaigns but now they all are considered as a secondary way of publicity. The main reason of failure of all these above mentioned ways was that they all were time consuming, whereas, in this busiest era people don’t have enough time to look  at flyers or to spend time on ad campaigns. Moreover, these things were not marketing products internationally as well.

Internet has made revolutionary changes in today’s world and now our earth has become a global village. Nowadays it’s a cake of piece to get the information of other countries as well as to get the information of any product through internet.  Therefore, considering all these facts and figures researchers introduced a new way of marketing known as E-marketing and websites are playing the key role in E-marketing. Nowadays companies all over the world whether they are MNCs or Small Companies trying to market their services/products through websites. Most of them used the services of new and inexpert web designing companies and they badly failed, but on the other side those websites which were designed by professional web designing companies like toronto web designing  were succeeded. If you are also looking for a website then you should also consider a reputed web designing company like toronto web designing.

My recommendation for High quality websites will always be with toronto web designing Company. toronto web designing Company is the best and one of the most leading web designing companies, which is enjoying a good reputation not only in the local market but in the international market as well.

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Seven Important Web Business Growth Strategies That Works Today

March 9th, 2010

A viable business no longer has an option not to have a website. So the only question is: Are you going to have a world-class website, or one that’s thrown together and doomed to fail?

If “world-class” is your answer, you’re going to need a plan. Great websites don’t happen by accident.

Here’s a sure-fire 7 Step Plan that has proven itself effective over the hundreds of times we’ve used it to build business websites for our clients. You can be sure it will work for you.

Here’s what you do:

  1. Define your website goalsIf you don’t have a clear idea of what your website is supposed to do, you don’t have any chance of it meeting your business requirements. Here are some common goals. Yours may vary.
  • Build your brand
  • Sell your product or services
  • Provide customer support
  • Drive traffic to your offline business
  • Distribute Product or Service Literature
  • Create a community portal

Whatever your website goal is, write it down.

  1. Create a online marketing plan

Before you invest any money at all in creating your website, think about how you are going to attract traffic. Just like an offline business, the cash register is not going to ring unless customers stop by.

You need to create a Web marketing plan that defines the strategies you will use not only to attract visitors, but to convert those visitors to buyers and repeat customers.

There are 5 basic website marketing strategies that work very well. Your job is to create a plan, and a budget, that will enable you to use these strategies to build your business.

  • Search Engine Optimization
  • Pay per Click Marketing
  • Social Media Marketing
  • Marketing Using Articles
  • Marketing Using Press Releases

But be careful. You can throw a lot of money at marketing and not get a dime in return. So make sure you understand everything about how to implement each of these strategies so you get the best return on your investment. Even a small mistake can cost you a lot.

  1. Create a web design plan

A successful business website needs more than flashy graphics. In fact, if your graphics are too flashy, it could drive customers away.

A well-designed website communicates your company’s professionalism and dedication to quality. And since you have about 10 seconds to make a good first impression, you need to get the design right.

Here are the design elements you need to cover in your plan:

  • Site StructureDefine what links will be available to visitors and where they will they lead.

Determine the critical path that leads from the home page to the order form and checkout page.

Make sure your visitors can’t get distracted or confused while they are following that critical path.

  • Visual Design

Choose a template design, logo design, dominant site colors, font sizes and typeface. Line up product shots and other supporting graphics you need to properly showcase your products or services.

  • Define Site Functionality

Determine what your shopping cart, log in and contact form requirements are. Decide if you need a follow-up autoresponder, database, and any other technical requirements.

Once you have completed the design phase, it’s time for the real work to begin.

4. Prioritize your tasks

Now’s the time to go through your marketing and web design plan and turn every action item into a task. Prioritize those tasks and determine who is responsible for accomplishing them.

You also need to determine who is responsible for monitoring progress and signing off on each task as it is completed.

5. Hire the right resources

This is not the place to cut corners. Don’t try to shoehorn a programmer into a designer’s job, or try to make a copywriter out of a designer.

Determine the proper skills required for each task, and the skill level needed to accomplish that task.

Then start the interviewing and hiring process.

6. Execute the tasks as per priority

There’s not much to say here. You have a plan; stick with it. If a task doesn’t get completed on time, you may need to adjust the delivery dates of the remaining tasks. This can throw you way behind schedule, so try hard to keep everyone on track.

7. Analyze results

Everything done? Then it’s time to walk through the entire website, click every link, carefully examine every image, and read every word of content. If something’s not right, notify the person responsible for that task and have it corrected.

Hopefully you understand why I wrote “Great websites don’t happen by accident.” There’s a lot of work to do, so if you’re not up to the task, hire a professional website development company to do it for you.

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